Latest in Tag: experience data Highlight

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Latest in Tag: experience data

Why companies home in on customer experience data

German technology giant SAP has agreed to buy Qualtrics International in what will be the company’s second-largest acquisition. Qualtrics offers customer experience software — why is that so important for SAP?Europe's biggest technology company, SAP, announced Monday it was planning to buy Qualtrics, a subscription software company with co-headquarters in Utah and Washington. SAP Chief …

Deutsche Welle

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