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TFI: Where Fashion Dreams Become Reality

Amid the daily grind and following up with important orders, Saleh began to notice a pattern. While her line of work has introduced her to many local talents, it has also opened her eyes to all the obstacles they are required to overcome. 

Nayera Yasser

Virginie Viard Embarks on a New Journey

Slowly overcoming the shock and sadness surrounding Karl Lagerfeld’s sudden death, Chanel has recently welcomed the dawn of a new era led by Virginie Viard, the house’s new creative director. As Lagerfeld’s successor, the designer presented her first solo show for the Parisian fashion house in time for the Cruise 2020 collection. Following Chanel’s traditions, …

Daily News Egypt

Deana Shaaban Salutes Women with Her Spring 2019 Collection

The mesmerising tunes of jazz embraces women as they walk into her studio. Welcomed by coffee aroma, eloquent tulle gowns, and proud silk drapes – stepping into the world of Deana Shaaban is as smooth as sailing through a charming, yet calm ocean. Over the duration of 10 years, she has managed to remain at …

Daily News Egypt

Soha Murad: rising Egyptian designer’s journey to success

Today, a large number of females are pursuing their own passions and breaking free from traditional work routines. More than ever, females are currently using their unique talents to shape their own career paths, all while doing what they love and what they are passionate about. The Egyptian fashion design arena is evolving now more …

Nihal Samir

By the Sea, MEFF 3 brings regional fashion talent to beach

For the third year in a row, a combination of fashion experts from around the region came together for a glamorous day. From the Levant all the way to Morocco, they all fluently parleyed with fabrics and embroidery. In order to truly celebrate the warmer season ahead, the Middle East Fashion Festival (MEFF) brought a …

Daily News Egypt

Egyptian woman animates cultures through handmade designs   

Style, in both the east and the west, is a way to express who you are without speaking. Style encompasses everything we wear. Together, with the influence of fashion and jewellery, costumes fulfil many of our aesthetic dreams and are a worthy medium for human creative expressions reflecting a culture and its social growth. Fashion …

Nihal Samir

Kojak works with female artisans to explore gypsy life

With the political and economic turmoil taking over the Middle East, creative industries such as fashion are deemed to embrace more socially-constructive approaches sooner rather than later. While beautiful clothes are often the focal point of any fashion house on the rise, regional and local talents are currently more focused on garments which deliver eloquent …

Nayera Yasser

Modern Nomad: visual journey around Egypt

When social media has the ability to bring the absolute east to meet the west as well as transport one event from either sides of the world to the other in a heartbeat, it takes a real adventurer to travel, roam and explore reality without using a gadget. Over the extent of 1m kms, a …

Nayera Yasser

Waad Nizamy: master of colourful intricacy

With the fast pace of the contemporary world, handmade products are hard to appreciate and even harder to find. In today’s world, factories produce thousands of soulless replicas in a matter of hours before invading the world with uniformity. While authenticity is often praised on social media, genuine leather is currently a luxury that many …

Daily News Egypt