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Jayda Hany on being a woman in a male-dominated industry

After years of a single-sided love affair with the fashion industry, five years of studying architecture, and numerous weeks in London College of Fashion’s footwear workshop, Jayda Hany finally walked one morning into a Cairene factory in order to put together her first collection. Her elaborate sketches and detailed breakdown were met with bewildered silence. …

Nayera Yasser

Spring Affair Fashion Brunch initiates new season in style

Just when the warm winds of May started to take hold in the capital, the connoisseurs of fashion put on their high heels and tapped into the direction of Zamalek to celebrate the new season. Fashion Funds has decided to venture into the floral allure of spring with a colorful fourth edition of its regular …

Nayera Yasser

The Sahara Collection saves paws

Stray animals are a staple element of the bustling streets of Cairo. A pack of dogs could casually be seen around every corner, while the rare shade of trees is often shared by several furry friends. On the other hand, the quality and comfort of local cotton has always made it the perfect candidate for …

Daily News Egypt

Azwak makes diversity a trend

Egyptians are firm believers that diversity of taste is the greatest assurance for contradicting aesthetics to coexist. While trends often lead to identical troops of loyal followers, few still seek to remain true to their personal preferences. In a time when even the biggest fashion names are willing to take detours in order to float …

Nayera Yasser

Ammanii unites women with one ‘Sa’maa’

“Whether you are in the east or the west, you are still covered by the same sky. You do not get an extra piece because you come from a different background or believe in a different religion or have a different skin colour,” says the designer 

Nayera Yasser

Eden Park brings the rugby aesthetic to Egypt

It is not extraordinary to find the hallways of Egypt’s shopping malls bustling with eager shoppers. Their frantic eyes move rapidly between illuminating banners while their hands gravitate towards their favorite tags. While the past year has irrupted a number of conflicting opinions regarding the fashion industry, a certain French brand decided to go against …

Nayera Yasser

Lana El-Sahely lands in Egypt with a capsule collection

With an airplane for a weekly mean of transportation and thousands of digital fans for daily companions, her days are marked with a structured feed of posts. As the world hides away from the snowy cold on February mornings, she struts in the streets of Paris between the star-studded runway shows of haute couture. Meanwhile, …

Nayera Yasser

Dina Shaker deconstructs classics, reassesses industry 

Like a surgeon, a trench coat absorbs the spotlight ahead and interacts with her frantic hands, dissecting and reassembling a design that many women know by heart. Her trained eyes can seemingly spot the unexpected similarities between a sleeve and a belt. Sooner or later, a shirt obediently follows her instructions to morph into a …

Nayera Yasser

Vasari: The renaissance of slogan t-shirts 

Some walk into museums to learn about art, while others capitalise on the power of the internet to stay up to date with today’s forms of expression. However, only a niche group can see the thin lines between two opposing worlds. Those few can fancy a world where paintings come to life; not to talk …

Nayera Yasser

N By Natalie: A lifetime with the right top

Along with a charismatic white shirt, she walks into the room nonchalantly. Her collar is straight and her heart is accessorised with a dramatic bow. While the world has caught the digital fever and replaced conversations with chat boxes, her relentless fingers have never ceased to tap at the sight of rich fabrics. Others might …

Nayera Yasser

2017 has introduced new clientele to local fashion scene: Farida Temraz

Inspired by the gracious tales of her ancestors, she dives into history and surfaces back with daring silhouettes and intricate embroidery. The fashion historian is on a mission to bring back the victories of the past through a new medium. Her creations are stark glimpses of a glorious past and ambitious future. Surrounded by her …

Nayera Yasser

Kojak brings his enraged angels home

“This collection aims to address genocide as an idea in general. For me, this can expand to include any form of discrimination as well as not accepting others due to their personal beliefs,” says designer

Nayera Yasser

‘Wa Hekaya’ makes crowns an everyday choice

Tales are often told by women; mothers that aim to teach their kids a little wisdom for the life that awaits them or friends that need the companionship secured by shared experiences. Stories are said to be unfolded by the winners; however, those shared during weakness or without an apparent cause are the ones that …

Nayera Yasser

“CottonBall”, a fashion ambassador of local cotton

Every morning, under the blazing sun, hundreds of workers set off to walk through their daily paths among the greenery. From afar, they spot the whiteness as it grows and takes centre stage. Their days are spent from dusk till dawn among the soft clouds of cotton and the sting of their thorns. Generation after …

Nayera Yasser

Kojak brings his angels to FFWD10

With exaggerated sleeves that mimic the wings of fallen angels and moves with the wind like an extended sail, the designer’s interpretation of raged angels starts to manifest in the heart of his retro inspired atelier. As the floral wallpaper covers the surrounding walls, the mannequins baring the previous collection stand still to watch the …

Nayera Yasser

Coterique to pop-up at the garden

Fashion is a global language that has recently been mastered by younger generations. While high-end tycoons currently tailor their strategies to flirt with millennials’ needs and preferences, many young talents are utilizing their fresh take on design and their natural digital knowledge to launch early careers. Egypt’s platform for emerging talents, Coterique, is set to …

Nayera Yasser

Huwa taking the region by “Sandstorm”

His lapel pin is a testimony to his childhood in the region and his authentic take on modern fashion.  Silver calligraphy captures the eyes of those walking by. The classic piece of accessory pays a subtle tribute to this decade’s digital slang yet remains faithful to the beautiful cursives of Arabic letters. “LOL” it says …

Nayera Yasser

Kurtis Paul hand-held accessories for modern gentlemen

For years and years, men have contemplated the components of a woman’s bag. One glossy publication after the other, asked the same question; what is often found in a woman’s closest companion and why would one person need so many options of the same accessory? With fashion changing and evolving, handbags have crossed gender boarders …

Nayera Yasser