Kamel’s interest in reading was also particularly important to her, as it helped her polish her skills as an excellent leader in public relations.
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When you are trying to get the word out about your product by marketing and promoting it, the process can be difficult. Hence, branding or promoting a notion or a country will be even more difficult. Since 2016, Lamia Kamel, chairperson of the communications consulting agency CC Plus, took the risk regarding Narrative Summits, which is …
Capitalising on partnerships to brand Egypt, Narrative Summit as core initiative
The idea of “Narrative” is to empower PR and enable it to be part of all of disciplines that touch the lives of the people, Kamel Said.