Latest in Tag: marketing Highlight

Advertising Area

Latest in Tag: marketing

Do web directories still work for marketing in 2018?

Internet user penetration in Egypt reached 48% in 2017 according to Statista. The internet has become a very important platform, especially as 81% of internet users in Egypt say that they cannot live without it, according to eMarketing Egypt’s eighth annual report “visions for e-marketing in Egypt”. Nowadays, it is hard to find internet marketers …

Badway Shalaby

Marketing when things change

Macro changes in the international business environment will affect marketing content, application, context and acceptance. One prime example of adjustment success and failure is the reunification of East (GDR) and West Germany. The lessons learned from that experience might help transform other places, such as in Iran and Cuba. Twenty-five years later, an entire generation …

Michael Czinkota

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