63% of Egyptian consumers positively receptive versus 34% globally, says Millward Brown
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Internet does not “facilitate interaction with government”, online advertising effective despite negative attitudes, says report survey
According to Article 60, the law imposes a tax of 15% of advertising expenses on advertising via cinema houses, television screens, radio, billboards, or posters on buildings or vehicles.
Facebook and Google’s lack of headquarters in Egypt gives companies profits without taxes
Tourism Ministry begins using online advertising to attract tourists and target new segments of consumers
Mobile advertising helped Facebook boost its first-quarter profit 58 percent from a year ago to $217 million